Experience that challenges the work.

Danielle Deutsch

Founding Principal, Liora Advisory

Danielle Deutsch brings more than 20 years of hands-on process engineering and package design leadership to the Hostile Brands Advisory Board. As Founding Principal of Liora Advisory, she combines technical rigor with deep manufacturing knowledge to support founders developing skincare, haircare, cosmetics, and wellness brands.

Simon French

Fragrance Strategist | Founder, Perfumistics

Simon French brings 50 years of fragrance-industry experience to the Hostile Brands Advisory Board. For the past 14 years, he has led Perfumistics, working across independent brands, fragrance creators, and technology companies. His experience spans specialist training, interim management, cost-savings programs, M&A, and fragrance strategy. His guiding principle: avoid the three M’s: Me Too, Mundane, Mediocre.

MOHAMMED EL-GASIM

CO-FOUNDER & BOARD MEMBER, CELLCLAR CIC

Mo El-Gasim is a builder with more than 14 years of experience spanning healthcare, business development, biotech, and social impact, united by a refusal to accept that opportunity should be gated. He is Co-Founder and Board Member of CellClar CIC, a biotech social enterprise working to democratise access to scientific research and infrastructure. His foundation is in medicine and neuroscience, with a BSc (Hons) in Medical Neuroscience and earlier medical training in Ukraine and Sudan. He advises the way he builds: rigour paired with humanity, and a bias toward opening doors rather than guarding them.

JOHN W. TIERNEY

QUALITY, REGULATORY & MANUFACTURING STRATEGIST

John W. Tierney brings decades of experience across quality, regulatory affairs, manufacturing, product validation, and operational leadership in highly regulated industries. He currently serves as Director of Quality and Regulatory Affairs at THG – Bently Labs, following senior quality and operational roles spanning cosmetics, pharmaceuticals, nutraceuticals, ingredients, and consumer product manufacturing.

His career includes leadership as Director of Quality at Oxygen Development and NeoStrata/J&J, as well as plant management experience overseeing the operational realities behind bringing products from specification to scalable production. His expertise spans quality systems, GMP, FDA and cosmetics regulatory requirements, product and process validation, CAPA, supply chain, laboratory management, and multiple ISO and food-safety standards.

John brings a critical commercialization lens to Hostile Brands: not simply whether a product is compelling, but whether it can be manufactured consistently, validated appropriately, scaled responsibly, and supported by the quality and regulatory systems required to succeed in market.